Tracking Consumer Behavior to Gain Competitive Advantage By Rishi Dave, CMO, Dun & Bradstreet - Building a customer first strategy You have to start with your customer, not with the channels.
Malcolm Tatum Understanding consumer behavior helps manufacturers and retailers forecast future consumer wants and needs. The importance of consumer behavior, especially in terms of properly interpreting that behavior, is crucial to the success of any type of business.Ultimately, how consumers behave as it relates to the selection of goods and services for purchase has a tremendous influence ...